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Buy or Bye? The Millennial Pink Beauty Products That Are Worth All The Hype

David Ruff

The holy grail of beauty products are the ones that you want on your vanity at all times - for the 'gram and for it's magical wonders it does for your skin. How does one distinguish the beauty product that does both? In the Instagram Era, you are never quite sure if the opinions on the product are authentic, especially when certain sought-after packaging traits and brand names often take the lead, instead of the consumer. After using these products for weeks, and some even a couple months, I'm dishing out which pretty products also make you look pretty. 

The Exfoliator

Totally dying over Drunk Elephant's T.L.C Sukari Baby Facial! Baby Facial has three of my essential ingredients when looking for a product that will get the job done; glycolic acid, hyaluronic acid, and salicylic acids. This product is primarily glycolic acid as it peels your skin, killing dead skin cells, leaving your skin as soft as a baby... hence the name. The salicylic acid heals acne scars and destroys any remaining pimples, while the hyaluronic acid plumps the skin, giving it it's natural dewy glow. This product is a strong one, so incorporate it in your routine slowly, and know what ingredients do and don't work for your skin type. 


The Hydrators

Saturday Skin has been the latest brand I am obsessing over. Their sheet masks revive my skin after a long monotonous week of school, lack of sleep, and myriad of pizza consumption. I just throw on a brightening mask and chill out, and when I feel the mask getting a bit dry, I drench my face in their Daily Dew Hydrating Essence Mist - which is great to carry around for hydration all day. 

The Serum


Glossier's Super Glow serum gives me life... literally. The thing about this product that I love is that it give your skin instant gratification all while training your skin long term. The vitamin C brightens while the magnesium energizes, so to translate; you will look like the epitome of a Glossier ad. When Glossier sent me this serum, I was in love, and so were all of my friends and family. They all noticed a difference in my skin, complementing me on my skin's luminosity. You put this bad boy on before your moisturizer, then all your products glide on your face as the watery texture of the glow serum absorbs into your skin.

For extra dewiness, I love this rose oil, which smells heavenly, contains SPF 15, and is 50% off.

The Device


I Jade-roll so much that I can put it on my resume. This Mount Lai rose quartz facial roller is perfect, I like to put mine in the freezer and use it over a sheet mask, and also after I pile on all of my products. For those of you who don't know the many many benefits of jade-rolling; it reduces puffiness and inflammation, improves blood circulation, minimizes the look of pores, promotes lymphatic drainage, and relives facial and jaw tension.

The Lips

Chapsticks and lip moisturizers are a necessity for the cold Winter months. These are my three favorite that I keep in my bathroom, jacket pocket, and backpack at all times. (Left to Right) Glossier Balm Dot Com, C.O. Bigelow Rose Salve, Bliss Fabulips

Shop The Post

click on any image to take you to shop

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


11 Top Editors and The Products They Are Raving About This Holiday Season

David Ruff

Laura Brown: Editor-In-Chief, InStyle


Laura Brown is the cheeky Australian editor that has swept the digital world by storm with her bonafide social media accounts showing a hilarious side of the fashion and beauty industry, that frankly no one has seen before. Brown loves to gift her favorite beauty products. She told that she is obsessed with Shani Darden Retinol Reform from her facialist's skincare line (it is my mom's favorite too), iS Clinical Cleansing Complex, and Jouer Body Butter.

Follow Laura; @laurabrown99


Cat Quinn: Beauty Director, Refinery 29


Cat Quinn shared with us her favorite luxe products to gift to the beauty-obsessed family members in her life. Quinn suggests this Silk Sleep Mask, "These masks are so plush and silky-soft, and somehow miraculously don't budge the entire night without tugging at your hair. It's the closest thing to sleep that you can gift someone — which is why I'm giving them to my sisters (one who travels the world for work, one who's studying for college finals). Hurry, because they're almost all sold out.". For her boyfriend's mom, the Diptyque Bailes Candle (in addition to some face-masks), "I've never met anyone who doesn't love this rosy, black current scent that warms up the entire apartment." Lastly, Cat loves the Sisley Black Rose Infusion Cream, she even claims to have gone through three whole jars since June. Fancy creams are the perfect gift for mothers according to Quinn, "The brightening cream feels silky and luxurious (and smells like heaven) but it's a powerhouse when it comes to brightening, smoothing, and improving the texture of your skin." I don't know about you, but my shopping cart is suddenly filled. 

Follow Cat; @catquinn


Jessica Chia: Senior Beauty Editor, Allure


If there is anyone to trust with beauty recommendations, it is Jessica. Chia's skin always seems to be luminous, her hair in perfect beach waves, while swatching the latest lipsticks on the Allure Insta-story. Jessica's picks are all under $40, so you can shop all the best products for your friends and family at an awesome deal, this holiday season. For #hairgoals, opt for Jen Atkin's Ouai Ouaisted Essentials Kit, which contains a dry shampoo foam, wave spray, full size memory mist, and rose gold barrette. Chia praises this kit for it's versatility, "...if you have second day hair, you can use the travel dry shampoo. If you’re air drying your hair, mist in this wave spray to accentuate the natural bends in your hair. If you’re going to do the whole thing and put a curling wand on it, the full sized memory mist will hold that curl for hours longer than it would last otherwise. And the gold barrette that comes with it is so chic—easy to toss in and go." With supermodel hair, you need a powerful lip to complete the look. Jessica's favorite bold lip goes to YSL Tatouage Couture"Hands down my favorite lipstick launch of the year. It’s this super-thin, super-pigmented stain that gives your lips a bright wash of color—but it doesn’t make it look like you’re wearing wax on your lips. And you can personalize the case with someone’s name, a little message, a special date, it’s something that’s going to be memorable and special." And for the homebody, go for the Incausa Bath and Meditation Soap and Incense Set, as Jessica refers to it as the "total spa moment" with the heavenly scents and essential oils packed into this mini bath and body set.  

Follow Jessica; @jess_chia


Bee Shapiro: Author of Skin Deep column and book, New York Times

Interviewing the biggest celebrities and brands in the beauty industry, Bee knows a thing or two when it comes to products. Shapiro loves the RMS Luminizer Quad, "I'm a sucker for anything shimmery for the holidays (or really any time of year). The RMS Luminizer is just so easy to use and I like that this has a variety of undertones to match your outfits to." No Kira-Kira app needed. From Bee's fragrance line, eponymous to that of her daughter; Ellis, Bee is obsessed with the Ellis Brooklyn Pseudonym Terrific Scented Candle, "It makes me want to take a luxurious bath and then cozy up in cashmere." I can testify to that, as I burn my Ellis Brooklyn candle, quite obsessively. An editor favorite, the Slip Silk Pillowcase, "I was recently sent a Slip pillowcase as a gift and now I'm a total convert. My hair wakes up with a lot less frizz and I like to imagine that it's tugging less at my crow's feet. " silk pillowcases are great for your skin, and are cleaner than your average pillow case due to it's hypoallergenic properties, plus who doesn't love anything silk?

Follow Bee; @beeshapiro, @ellisbrooklyn


Faith Xue: Editorial Director, Byrdie


Faith Xue understands the concept of "Doing It For The Gram", as she advises gifting products that will be aesthetically pleasing, yet effective. Because if you didn't post your beauty product fave, do you even use it? Faith loves the Tatcha Starter Ritual Norm, "Tatcha wins for packaging all-around, I love that this skincare set comes with everything you need to start an indulgent self-care ritual." This Dear Dahlia Special Package definitely takes the cake for most aesthetically pleasing, I mean the whole exterior of the products are infamous white marble! Faith says, "I just discovered this vegan, cruelty-free and Instagrammable Korean makeup brand and can't get enough. These lipsticks were meant to be photographed and displayed on your vanity." Now that you have your skin and makeup gifts down, you can't forget about hair. Xue suggests purchasing the Dreslyn Hair Essentials Gift Set, "Dreslyn always has the most excellent beauty curation. I'd gift this gorgeous Playa haircare set to the best-tressed friend in my life." I couldn't help but notice the subtle beauty pun; take notes for your next Instagram post, just saying

Follow Faith; @faith_xue


Jessica Matlin: Beauty and Health Director, Teen Vogue, Co-host of Fat Mascara podcast 


Jessica Matlin always thinks of organizations to give back to, especially when they go hand-in-hand with beauty. I remember falling in love with her writing when she wrote about the stopping the Yulin Dog Festival in China on I found it so cool that a beauty editor can do justice with the platform she is given. Matlin picks the Disney x Kiehl's Creme de Corps Grapefruit Whipped Body Butter, the proceeds help secure 355 meals for Feeding America, a organization that works with food banks across the U.S. Plus, as Jessica said, "What better time than the holidays to treat someone to THE MOST LUXURIOUS BODY CREAM ON EARTH?". As you are getting into the Christmas spirit, Matlin isn't one to deck out her apartment, the Nest Holiday Candle is all she needs "Light the wick, and it's like you're standing in the middle of a Christmas tree farm. Pop on National Lampoon's Christmas Vacation, and we're off!" And now... bath time! Jessica loves a Christmas Lush Bath Bomb as much as the next person, "Christmas Eve Bath Bomb, which is laced with sleepy jasmine and ylang ylang. So relaxing!"  

Follow Jessica; @jessicamatlin, @fatmascara


Kathleen Hou: Beauty Director, The Cut


Kathleen loves Sisley Paris creams just as much as the rest of the world, or maybe a tad more... "I hope my mom never reads this, otherwise she'll find out I have been hiding this moisturizer from her. At one point, I had two jars of this cream in my apartment and I had all the best intentions to bring the second jar home to my mother. But before I knew it, I finished the first jar and opened the new one. It feels like a super-luxurious rich cream that just glides like silk over the skin. It's so good. It's so expensive. But my skin feels so soft and I swear, it looks more lifted, the morning after using it. I like it more than La Mer (don't tell anyone). I swear if I get a third jar, I will give it to my mom. Or at the very least, we will share it.", and honestly we can't blame her. Don't have the money to have your own private island to jet off to for Christmas, as most don't, Hou says this Coqui-Coqui candle's smell is akin to that of a beach, "All the perfumes evoke a sense of warm temperature and ocean breezes, without feeling cliche. I particularly like the Coco Coco scent, which smells a bit like fancy sunscreen without any of the waxiness.  " And now for the signature red holiday lip. Hou selects the Pat McGrath LuxeTrance lipsticks, "Give me every shade of Pat McGrath lipstick and I may never need another lipstick again. The reds are fantastic and so pigmented that they just saturate your lips with color. I love that you can apply the lipstick with just your fingertips, and instantly get a version of the lips seen at Prada from the previous four seasons." Looking like a Prada runway model on a Monday morning on the subway to work or school is the gift that keeps on giving.

 Follow Kathleen; @kathleenhou


Gwen Flamberg: Executive Beauty and Style Editor, Us Weekly, Vice President of Beauty and Style, the Style Group


Gwen is literally like my second mom, and as the old saying says, "mother always knows best", especially when it comes to beauty products galore. Although Gwen could pass as twenty-five. Every red-head needs the perfect red lip; that is Chanel Rouge Allure Velvet No2. " I’m #obsessed with the limited edition red tube (the first time this formula has ever been packaged this way!) – it’s just drop-dead chic and the matte shade kisses lips in a wash of universally flattering ruby.". To achieve a glowing ambiance, Gwen suggests Man Ray x NARS Overexposed Glow Highlighter in Double Take, "Who wouldn’t want a highlighter that not only gives skin an other-worldly glow, but has Man Ray’s surreal lips imprinted in the powder? So fabulous!" Fabulous, indeed. And lastly, Flamberg's favorite scent, Baccarat Rouge 540 candle "This gorgeous candle diffuses my signature scent (created by my favorite perfumer Francis Kurkdjian) and the pillar is practically an objet d’art, a bit of home décor with a decidedly personal touch." The brass exterior of the candle is ultra-chic. 

Follow Gwen; @gwen_beauty


Didi Gluck: Deputy Beauty Editor, Shape


Didi treats her giftees to products that can be used for an at-home spa day from candles, to soaps, to body washes! Gluck loves to give Fresh body soaps according to zodiac signs, "My personal favorite is the Patchouli scent, but if I know my recipient's star sign, I often go for the appropriate zodiac soap." Now that is really cool, if you are a beauty junkie like me. Molton Brown is known for their superlative body washes. Gluck is obsessed with their Cypress & Sea Fennel scent, but any Molton Brown scent is, (as Didi puts it), "delicious". And as for Diptyque candles, a classic holiday favorite, Didi goes for the intriguing Oud fragrance, as the Baies scent is overrated. Spa a la Gluck, excuse me while I sign up. 

Follow Didi; @didigluck


Holly Carter: Contributing Editor, Oprah Magazine


Holly Carter is the epitome of a beauty expert; reporting the latest and greatest trends in makeup, skincare, hair, alongside the classic beauty tips and tricks to live by. Holly knows her sister would love an all-encompassing eyeshadow, "The Moschino + Sephora Limited Edition Collection has the most adorable golden teddy-bear shaped palette with 21 great-looking shadows. Creating day and night looks is a cinch with this baby." Now that you have displayed your opulent eyeshadow for a night out on the town, when winding down, Holly is obsessed with body oils and candles, as one typically is. For your bestie, Holly recommends the Diptyque Six-Piece Candle Set, " Everyone’s home is a little merrier and bright with a great-smelling candle. Diptyque’s custom six-piece candle set allows you to create your own mix of the iconic candles to give to a loved on—my BFF would love it. I’ve always been obsessed with the wood-burning scent of Feu de Bois." The perfect winter skin treatment according to Carter is Frédéric Malle Portrait of A Lady Hair and Body Oil "it’s rich and warm with rose, patchouli, sandalwood and frankincense.".

Follow Holly; @hollsbeauty


Lindsey Metrus: Managing Editor, Byrdie


Lindsey Metrus is a big Sunday Riley fan, just like me. Metrus is obsessed especially with their Power Couple Duo, "I credit both Good Genes and Luna for reviving my skin when it's seen better days. The latter is super brightening, and the former is immensely hydrating and glow-inducing. I love that they come in this literal power duo so you can give the gift of good skin for much less than buying them separately. No doubt the giftee will be thrilled." Now that your skin is glowing and not dull anymore, amplify your game by applying a bold lip. Tom Ford Boys & Girls Lipsticks are the essential personalized beauty holiday gift, "These little lippies are not only pretty to keep on your vanity (or in your bag), they're cute to give as a gift when they match the name of the receiver (or the man/woman in their life)." Not sure what exactly your loved one wants? Atelier Bespoke Fragrances is the answer to your frantic worries, "The brand has a genius quiz on its website to find your perfect notes, and once you get your results, you can dress it up the bottle(s) with a special engraved leather case. Ambiguously send the quiz questions along to your loved one and surprise them with a new scent wardrobe." Metrus also mentions the notable scent and packaging.

Follow Lindsey; @lindseymetrus

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!

Cover Credit: Karen Rosalie


Where Did The Statement Puffer Trend Come From? Shop For Him & Her

David Ruff

Why do all of these fashion editors and bloggers have these extremely large, almost elephantine-like puffers? I know Santa is the figurehead of Winter, and are we all trying to look like him? Yes, the answer is yes.

After Balenciaga introduced oversized puffers, specifically their iconic red one with matching scarf, circa Fall 2016, puffers; once a fashion faux pas, became the it-item for every style obsessed Instagrammer. From bold reds, to muted monochromatic tones, to metallic exteriors, the puffer isn't going away anytime soon. As the temperatures drop and the sales increase, it is time to indulge in a timeless warm puffer or catch the latest deal for the trendiest puffer. Because what beats a combo of functionality and chicness?

Sold out; Forever 21 Men, $40

Yesterday, I did an Instagram post with my metallic silver puffer from Forever 21 Men, and it sold out shortly after. With many of you asking for additional links I now curated a selection of metallic puffers for women and men. If you ask me, this is the perfect gift this holiday season, for that fashionable friend or lover in your life. Or even for that non-fashionable person in your life because this statement jacket can upgrade an outfit from bland to ultra-luxe, or as I like to say; the difference Andy pre and post Miranda Priestly (If you didn't get that “Devil Wears Prada” reference, watch it...). Shop the puffer you desire by simply clicking on the image.

Shop for Her


Shop for Him

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


Why I Wash and Style My Hair With Champagne...

David Ruff

Are there truly any positive benefits to being drenched in champagne? I think not... party animals might beg to differ, and so do sybaritic beauty lovers. Cuvée Beauty is the brand to know; with luxe champagne-infused products at an affordable price and a genius story behind it.

The founder, Rachel Katzman, while partying had copious amounts of champagne sprayed in hair (as one does) from an unhinged celebratory Vegas night. Katzman woke up the next morning noticing her hair seemingly more texturized, wavy, and nourished. From there, an idea blossomed to launch a champagne based haircare line.

But how does one exactly wash, treat, and style their hair with champagne without breaking the bank? Because let's face it... dunking your hair in Dom Perignon every day might entail taking on a few more jobs on the side to maintain such a lifestyle.

Champagne extract is the primary ingredient in these opulent hair products, amongst white truffle, platinum ferment extracts, resveratrol, ceramides, plant proteins, and botanicals. The smell is quite extravagant which might be a pro or con depending on your preference of fragrance. I for one, love the whiff of champagne at 6:45am whilst styling my hair in the bathroom getting ready for school - others maybe not. 

Now you still might be pondering why champagne in these products? It's the subtle stickiness that aids in styling the hair, all while nourishing and protecting as these ingredients are filled with rich (yes, pun intended) antioxidants to promote healthy, attractive hair. 

Out of all the products I have tried from the Cuvée line, the styling balm is hands down my favorite (shop here). The prominent smell of champagne and fig is amazing, in addition to how it shapes my hair effortlessly. The styling balm can be used as a gel, or as a base before smearing on gel depending on how natural or heavy you want your hair to look. It has been a staple in my morning hair routine (for all my other fave hair products click here), and I have loved the results after using the styling balm. 

Luminous hair and decadent products is something we all can raise a glass to; preferably a glass of champagne, or if you are like me (fifteen years old and all) we can raise a nice refreshing glass of water.


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1. Shampoo -

2. Conditioner -

3. Volumizing Mist -

4. Travel Set -

5. Champagne Spray -

6. Première Treatment -

7. Styling Balm -

8. Protective Treatment -

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


This blog post was not sponsored by Cuvée Beauty, nor was I compensated at any capacity. Products mentioned were gifted by PR. All sponsored content will be indicated, read this for FAQ questions. Further questions may be asked at 

Incorporating Classic With Sleek Street Style

David Ruff

If you are like me, you tend to repeat the same outfit over and over again. I keep on finding myself asking, what articles of clothing I can mix and match? 99% of the time I'm in all black, and I have acquired some new chic black pieces, like these cargo pants with the statement zippers. During Autumn, layering is one of the best things you can do; logic-wise and style-wise.

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Classic Top with Versatile Bottom


I started with my base - the black pants which are relatively "street style", if you will. Keeping it in the neutral family, I selected a grey fitted sweater, although the outfit seemed bland. I added a pair of red "sock sneakers" to give the outfit a bright pop, but something was seemingly missing. I was staring at my closet going over what I could layer that could still be polished yet casual. The epitome of effortless chic is looking put together with modern elements; such as red sneakers and zippers on your pants.



Play with unexpected colors, styles, textures.

I soon picked a blue and white striped button down is a classic piece that you can wear on the beach during Summer, or under a cashmere pullover in Fall. The texture and structure gave it a street style vibe when it was complementing all the other articles of clothing, as the collar and timeless pattern essentially put together the whole look.

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When shopping, I always try to picture five completely different ways I could style that piece of clothing, and if I can't do that then it's not worth it. The great thing about staying within the same color family with your clothing is that everything in your closet most likely will match. The days of wearing the same black ripped jeans three days in a row are gone, incorporating different vibes creates a new vibe, and that vibe is you. At the end of the day, remember you wear the clothes, not the other way around. 


Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


Photography by Lexi Meyerowich

What I Wore + The Kaia Gerber and Hudson Jeans SS'18 Launch Party

David Ruff

Tonight was the Hudson Jeans' launch party of their newest instillation of trendy denim and leather, hosted by their campaign muse, Kaia Gerber, and to say I was psyched to attend would be a major understatement! Hudson Jeans' presentation showcased some new embroidered denim pants and diamond-encrusted leather jackets that you will see all your fave bloggers and editors strutting in, when it hits stores in the Spring. 

The party was in a huge loft in Soho, with lines and paparazzi around the whole block eager to get a peek at the pandemonium that occurred inside this fashionable event. When you entered in there was a huge step and repeat, and huge posters of Kaia EVERYWHERE! I brought two of my best friends Anna and Victoria, and it was such a great bonding date with all of us. An A-list DJ, fun 360 degree photo booths, and two floors of partying with the chic clothing draped on mannequins, it was an event to remember.

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Selfie time @KaiaGerber

Hudson Jeans SS'18 Launch Party, 10/20/17

For those of you who might not know, Kaia Gerber is the daughter of Cindy Crawford - iconic American supermodel. And if you don't know who Cindy Crawford is, then I'm disappointed in you, LOL. I got the chance to talk to Kaia a bit about her favorite denim, our friends that we have in common, and this past hectic Fashion Week. Gerber is definitely a million times more beautiful in person, and funny too! We posed for some pictures together and we jokingly made our "serious model faces", as Kaia called it. As you can tell, Kaia towers over me, and in my defense she had heels on and has supermodel genes... not a fair match. Now to my outfit!!


This past Fashion Week, at nearly all of the shows I attended at least 5 people were wearing these retro-esque grey plaid blazers, so I couldn't help but jump on the trend! I am never one to go for whatever is "hot at the moment", but I really gravitated towards the pattern, texture, and structure. A classic blazer can elevate any bland outfit or body type by hugging your waist, drawing attention to the shoulders (and for women, especially your décolletage), and adding major professional vibes. 

As the blazer was my main focus of the outfit, I wore a white tee and my favorite Rag & Bone black ripped jeans. Black ripped jeans are my ultimate go-to, I wear them at least three times a week. And for my sneaks (not pictured), they were cracked leather Fenty (Rihanna's brand) x Puma "creepers". This is an outfit that can literally take you from day to night, Brunch with friends to date night. My number one rule is fill your closet with classics that complement your body and each other, and you can create an infinite amount of stylish looks, always feeling confident. Plus who doesn't love a little monochrome color scheme? I know Kaia can definitely attest to that. 

Shop my look

Blazer -


Sneakers -

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


Mixing My Ellis Brooklyn Fragrances

David Ruff

In my previous blog post, I interviewed celebrated New York Times beauty columnist, Bee Shapiroon her product line, Ellis Brooklyn, and now I am telling you about my favorite fragrances that I selected - and what I do with them. Ellis Brooklyn's products range from perfumes to candles to lotions, but what I really gravitated towards were their signature scent RIVES, and their newest addition, SCI-FI.

Shop My Faves

Click on the selected picture to take you to a direct link to shop.

All of their products are unisex, but as we all know, fragrances smell differently on different people. This is because the smell of a fragrance on someone is dependent on the PH level of their skin, and it's overall chemistry. When the perfume molecules react with the pulse points of our heart beat, the end result of the scent is determined by our hormones and our skin, this results in a particular diverse smell. No two people are the same, such that the chemical reaction that this gives off will never smell exactly the same to that of someone else.

I found that the scents I liked, RIVES and SCI-FI, smelled feminine on my skin (individually), although the ingredients in both, when mixed, complemented each other and alluded to a rather masculine aroma. RIVES's scent consists of neroli, lavender, and cedarwood, inspired by the French Rivera. SCI-FI is essentially the icing on the cake, figuratively and literally. The scent is similar to that of a whiff of vanilla cake, it is rather subtle yet sweet, making the mixture more lively and attractive. SCI-FI also includes bergamot and green tea. 

When these scents were mixed together, the leading characteristics of each fragrance created a prominent manly aroma, probably because of the natural nature-based ingredients which many associate with a robust figure, if you will. This mixture is the perfect combination for my skin's chemical makeup because of the perfect balance of masculinity with hints of delicate scents. The selection of Ellis fragrances offer a wide variety of natural unisex fragrances that are fun to mix and match, or wear exclusively on it's own. 

NYT Beauty Writer, Bee Shapiro, On Creating The Brand The Beauty World Was Missing

David Ruff

Bee Shapiro is not your typical editor. Lawyer turned top beauty columnist; Shapiro is a perfect example of the modern day woman - mom and wife, hustling non-stop, whether it be a New York Times article, a piece for Vanity Fair, or in the lab constructing a unique scent with the chemists for Ellis Brooklyn. To say Shapiro's repertoire is anything but admirable would be an understatement.

Her arsenal of accomplishments don't just consist of her coveted beauty column on the Styles section of the New York Times profiling the hottest products and people in the industry. Always tackling a new project, Shapiro just launched her new book Skin Deep, featuring her noteworthy columns and new exclusive interviews with the innovators in the beauty world. As a chunk of Bee's job is testing and trying the latest and greatest luxury products, Bee felt a sense of emptiness in the fragrance aspect of the beauty product realm and created Ellis Brooklyn to fill that void.

We turn the tables, and Bee is the one who is now the interviewee. Read along to find out Bee's inspiration for her brand, the story behind its exponential growth, and much more in our Q & A!

1. What is the story behind the name "Ellis Brooklyn"?

"I was pregnant with my first daughter Ellis when I came up with the idea for the line and we live in Brooklyn. I was keeping it simple!"


2. How has having your own beauty column for the New York Times inspire you to create your own brand?

"Being a beauty editor, you're constantly swabbing, testing, trying, experimenting. You get to know products and ingredient lists really well. I think there's a point were you've seen it all in a sense, but then you get the light bulb moment to make something specific and unique and special. That's how Ellis Brooklyn came about. There was this amazing green or conscious beauty movement happening in skincare and makeup, but nada in fragrance."


3. I remember you telling me that creating a brand is a very personal thing, can you elaborate on that?

"When you put it out there, it's truly your baby. You've put your heart, soul and creative energy into each product. It's a culmination of months-long, sometimes years-long creative journey, so it becomes very personal in a magical sort of way."


4. What is your favorite and least favorite thing about having your own brand?

"Favorite thing is all the amazing people I get to collaborate with from my perfumer to package designer to chemist. The downside is all the no-fun homework stuff like making sure I get all my invoices and POs to my bookkeeper-- bleh."


5. What is the afflatus behind each fragrance scent?


"Because I wanted to keep it very personal, each scent is about taking an ingredient and really doing it in a way that hasn't been addressed well before. For example, SCI FI, our latest scent is taking vanilla, which is very well known, and keeping all its warm beauty but doing it in an elegant, almost clean way as opposed to your typical gourmand, cupcake-y vanillas of old."


6. If you had to describe your own personal scent, what would your top three adjectives be?

"I specifically created Ellis Brooklyn Myth for myself. To me, it's pretty yet urbane, modern yet warm."


7. What do you look for in a fragrance, and how have you applied that to each scent you have produced?

"I think finding the right fragrance is like dating. When you know, you know. It's the pathway there, which can be full of doubts and outside influences and opinions that is tough to navigate through. For me, because I've smelled SO many fragrances at this point, my starting off point is: does it smell good. I think so many brands I've reviewed miss this point. I want people to wear my scents. I want the fragrances to be part of their lives— to create memories where the scents play a role. Then, my next thought is: have I smelled this before? Is this unique? Is this special enough to warrant yet another fragrance out there in the marketplace? I am also a stickler for making sure the fragrances smells incredible from start to finish."


8. Can we expect any other beauty products, such as skincare and makeup, from Ellis Brooklyn in the future?


Right now, I think there are enough amazing skincare options out there right now. I feel like I could have a few things to say about natural or green makeup but it's not really something I'm planning on. I'm truly focused on fragrance.


9. How does beauty resonate with you in terms of current-politics and issues in the world? Is it an outlet of expression, a symbol for feminism, a distraction from the real world, or all of the above? 

"For me, it's all of the above. Scent, above all else, says something about you in a very subtle yet primal way. When you breathe in a scent, it goes right to your frontal lobe where your instincts are. You're going to be remembered that way. You're going to be identified by a scent. That's very powerful and exciting from an expression point of view. Because of that scent can be playful and transformative too."


10. What does being a powerful creative woman in the beauty industry mean to you?


"One of the beautiful things I've discovered since starting my life is how there are these wonderful female entrepreneurs out there who have been incredibly generous. I've gotten advice from Bobbi Brown. Laura Slatkin, founder of Nest, introduced me to Sephora. Mona Kattan, the business brains behind HudaBeauty, has shared with me countless resources and info. Jen Atkin of Ouai has connected me with her Middle East contacts when I was doing research on the region. The list of amazing women to thank goes on! That to me, is the definition of being a power woman: being secure enough about your success that you're down for lifting other women up."

11. If you had to name someone(s) as your muse for your fragrance line, who would it be and why?


"I don't have a muse. I actually would like to get away from the idea of a muse for fragrance. I feel like I see a lot of muses being created that are not at all like what real, modern women or men are like. I want each scent to stand on its own."



12. Where do you see yourself, and Ellis Brooklyn in 5 years from now?


"Taking over the world-- kidding! I would love to see us making an impact not only as a brand, but also in sourcing and sustainability. This is an area that green brands need to be more and more aware of. All this demand for green and natural ingredients means we have to be all the more responsible when sourcing. I would love to have a program in place that impacts environmental awareness and education in a big, important way." 

I hope you guys enjoyed this blog post, a review of all my favorite Ellis Brooklyn fragrances and candles will be up here shortly! In the meantime, shop Ellis Brooklyn on Sephora, Barneys NY, and other select stores. 


New YouTube Video: Interview with Sir John, Beyoncé's Makeup Artist

David Ruff

I had the pleasure of sitting down with Sir John, to chat about all things beauty, politics (gender/sexuality, feminism, etc.), and his new TV show with Adriana Lima; American Beauty Star. Sir John is a celebrity makeup artist and L'Oreal brand ambassador. Sir John is known for his iconic work and relationship with Beyoncé. We even found out an exclusive Bey story that you won't want to miss.

New YouTube Video: How I Edit My Instagram Photos + Plan My Feed

David Ruff

You asked, I answered. How I edit my Instagram photos and plan my feed! Watch this video to learn how I edit my photos step-by-step to achieve a professional minimalist blogger-esque photo and then learn how to plan your cohesive feed.

Apps used: VSCO Cam, Darkroom, Snapseed, Color Story, Retouch, Facetune, and Planoly

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


New YouTube Video: Instagram Hacks To Gain Followers + Engagement and How To Make Money

David Ruff

Instagram is definitely my most populated platform. And success on Instagram takes time and effort, and trust me I’m still figuring it out. I recently hit 27 thousand followers, so I am putting in my “two cents” as to how to grow your Instagram following and engagement. And from there, how to work with brands to receive free products, attend events, and MAKE MONEY. I hope you guys enjoy this video and take notes. I will be making a new series on my channel all about Instagram tips and tricks.

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!


Blast From The Past: Tinted Lenses

David Ruff

I'm sure if you have an Instagram account, you see all the models and bloggers in tinted lenses sunnies in all shapes and sizes, from aviators to round shaped. The trend is definitely a "blast from the past", if you will. Trends from all different decades are appearing in modern style today amongst us, millennials. Oversized tinted sunglasses are reminiscent of the 70s. We don't want to bring back everything from the 70s, such as wide collared shirts and immense amounts of chest hair, but this prominent sunglass trend is a keeper. 10 years from now, in retrospect, we will probably all laugh about these sunglasses being all the rage, but for now they are cool as hell. Shop my picks down below by clicking on the selected image. My sunnies are from Urban Outfitters for less than $20!!!!! I know, so good!!!!!

Obama's Style Through The Years

David Ruff

Today, August 4th, marks the 44th president's 56th birthday. Barack was definitely one of the most stylish presidents, especially in contrast to you know who. Let's just say that orange is not a color in Barack's wardrobe. Now let's look at my fave style moments from his blush pink button down on the Fourth of July circa 2013 to a tan suit he wore in the briefing room back in 2014 (SO ME, I know right).

Inauguration Parade, 2009



First things first, red is definitely Obama's color. The subtle red scarf goes to show he knows what compliments his outfit and Michelle's outfit. Obama's coat, leather shoes, and gloves are the icing on the democratic cake. I know style when I see it.

MBA All Star Game, 2009

Obama definitely called the whole "Dad Jeans" look before us bloggers did, and he rocks it. Vintage is definitely a look for Mr. President. 

Martha's Vineyard, 2010

Obama rocking the denim once againnnnn. Obama could be a fashion blogger in his own right, with the whole belt and sandal situation and the baseball cap matching everything. And those sunglasses upgraded his look from 100 to 1000. 

Fourth Of July, 2013

Obama definitely took a page out of my style book with the blush pink short sleeve button down. If I hadn't released my blog only this year, I would take major credit. Any whom, Michelle looks as pleased as we do with this salmon and khaki combo. 

Shopping at the Gap, 2014

As I said, Obama knows his color is red. Man of the people inside the Gap, well that is style in a nutshell. Even presidents love bargains.

Hawaii, 2014

Obama's accessories are way too cool, including the snow cone, pun intended. Back at it again with the sunnies and the polos, it's a vibe if you will.

Briefing Room, 2014

This tan suit is easily one of the many highlights in Obama's presidential run. Sure Obama was probably conversing with reporters about important world issues, but we all know this suit stole the show. 

Halloween, 2015

Don't mind Obama, he is laughing about the fact that he made neutrals a thing, not Kanye. Sorry, love you Kanye. 

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!

Picking The Right Underwear?

David Ruff

Underwear? You are probably thinking, "David, what the f****!?!?", but I have went through a ton of trial and error in terms of picking the right underwear for myself and what I wear. I am really picky but (no pun intended) - I noticed the topic of underwear, especially for men, is rather taboo. Lets face it, when wearing tapered pants such as skinny denim, our "package" needs to be comfortable. Also, baggy itchy boxers aren't exactly settling with tight bottoms, or any bottoms.

Finally, I came across a couple different styles of Calvin Klein briefs that satisfy everything on my checklist. I wear these boxers with skinny denim, denim shorts, track shorts, sweat pants, dress pants, and any other form of bottoms. These pairs work for any occasion from day-to-day errands, to dressy events, to even a hot Summer day at the beach, etc.

The material of my blue pairs are so extremely soft, I sometimes even sleep in them. To say they feel like clouds are an understatement. OK, I'm exaggerating, but you feel me? They are tight enough that it leaves room for you know what, but not too baggy to be annoying in the vicinity of the crotch to leg. They feel like a second skin which is essential to constant comfort. The briefs are visually pleasing too.

The Calvin Klein logo repeated on the elastic band is classic and on-trend. They have definitely appeared on occasion on my Instagram, subtly (of course fully clothed). All in all, these pairs definitely gain points for comfort and aesthetic.


Disclaimer I am not the underwear model, trust me I wish I had those abs (sadly not). Anyways, To shop click on any of the images below. Use the code "SUMMER" at checkout for 20% off your purchase.

I hope I helped those whom were silently struggling in finding the right pair of briefs or maybe those who needed a pleasant unexpected change. I find that miniscule changes in my wardrobe make all the difference. It never hurts updating your underwear and sock drawer because at the end of the day we all have those super uncomfortable old pairs that just sit there taking up valuable real estate.

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!

New YouTube Video: Summer Vacation Lookbook + Styling Tips | Puerto Rico

David Ruff

Earlier this month, I took a trip to Puerto Rico! I filmed a lookbook of all different chic trendy items that you can wear on the beach, and from day to night.

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!

My Hair Product Essentials

David Ruff

My hair is definitely one of my most, if not my most - prominent feature. People are always asking me about my hair and what I do to it. For the longest time, I literally did nothing at all. My hair used to be suuuuppperrrr long, especially when I was a toddler. My (twin) brother and I would get mistaken for girls because of our long curly locks. Trust me, I wish I was lying. Luckily, my hair requires little maintenance, but solidifying my hair's reputation entails a couple of my favorite products. 

It all starts when you wash. Choosing the right shampoo and conditioner is essential to making your hair as visually pleasing as possible, and lets not forget about scent. If you know me, I have a tendency to be excessive, so I tend to use lumps of shampoo and conditioner. The aftermath of such excessiveness is just about everybody around you getting a whiff of your hair. My shampoo is basically my signature scent, and even in middle school my friends would actually voluntarily smell my hair (no joke as weird as it sounds). Anyways, my favorite shampoo and conditioner combo is from Moroccan Oil. Shop it by clicking here.

Recently, I have added hair oil to the repertoire of my hair routine. Hair oil gives your hair that extra conditioning that it needs. And my favorite part about hair oil is that you don't have to go through blowing and styling your hair in the morning. I, for one, suffer from tragic bedhead, so hair oil is the perfect solution. In the cover photo, I rolled out of bed that day to meet my friend for lunch and only used this lifesaving hair oil. Shop my fave hair oil from Shu Uemura here

Although, normally I always style my hair. This five minute process consists of gel, then holding in all of the product with hair spray. This gives my hair a finished slick look with an effortless shiny glow. The gel I use is from Rene Furterer and it is unisex! Shop it here. Then I finish everything with hairspray from L'Oreal - the bottle is so cool it comes in gold. And they also make travel-sized bottles too. Shop it here

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!

What Nobody Tells You About Blogging (Especially As A Teen)

David Ruff

For those of you who do not know, I officially started this blog mid February. I saw a bunch of bloggers on Instagram coming up with innovative content that inspired others for a while now. I finally realized that is something that I wanted to do. I would always post my outfits, where I eat, and such on my Instagram for years now but only for a close knit circle of friends and mutual friends. I would always get asked "Where are your shoes from?", or "What filter did you use on this picture?". Something finally clicked and I noticed, why not expand this and have one central outlet of creativity for people to look at.

I have always loved to create and share my creations, so it all made sense for me to share amongst a broad spectrum. Now I have readers from all over the world - I still get shocked when I get an e-mail from someone from South Africa or many other places such as France. It is so cool and I'm like, "woah somebody in another country actually cares about what I have to say!".

Anyways, initially the purpose of this blog was to showcase myself in a creative way that inspired many people. And it still is, but I slowly began to comprehend the business side of blogging and started monetizing my content.

Overall, I have learned there are many pros and cons to the world of blogging and I am still learning. There are many things that I had no idea of going into this and I can finally say now after a couple of months, I know how to maneuver within this expertise. 


You will either hate or love a brand, and a brand will either hate or love you too. There is no in between. Working with a brand whom you don't believe in is detrimental because your followers are your friends and they trust your opinion. I would never work with a brand that I wouldn't recommend to a friend no matter how many products or how much money is on the table. My followers and relationship with them is my biggest priority and once you put a brand before them, you loose your credit. Essentially you are your own brand and who you associate yourself with is crucial. Same goes for a brand, not everyone will love you. There are many factors that go into deciding who will be apart of their campaign, and if you aren't the right fit that doesn't mean that you should be discouraged. I have turned down many opportunities and many brands have turned down me. It has to be a right fit because at the end of the day the brand and yourself has specific standards that need to be met in order to satisfy the targeted demographic. 

Engagement is key

The amount of followers you have is everything and nothing. This is specifically referring to brands. Many brands have a specific amount of followers in mind that a blogger has to qualify in order to work with them. From there, the brands assess your relationship with your followers. A brand would rather work with someone who gets four hundred likes a photo and has a close relationship with their followers than that of someone who gets four thousand likes a photo and has no communication with their followers. My first collaboration was with Uniqlo (which is a household name brand) - they were specifically attracted to my engagement on my Instagram, and how I connect with my followers. At that time I only had three thousand followers, but if a tenth of my followers went out and bought a shirt I was wearing, then fell in love with more products from their line that is the goal. The main goal is to sell a product and help your followers chose that product. And when your followers trust the brand as much as you that is essential to a campaign's success and forming more relationships. If your followers don't trust you or your opinion no matter how popular you are that is a major red flag. 


Many followers are turned off by a sponsored post or an ad. For those who you don't know, a sponsored post is a blogger's source of money. This is where a brand pays you x amount of dollars or sends you their product for a post displaying their product. Followers must believe in your opinion in order to want to buy what your buying. Nobody will listen to you if every post you do is sponsored. Believe it or not many bloggers will just take anything if money slapped on to it. As I said before, selectivity on both ends is integral. Your authenticity is what determines success in all aspects of blogging.

Your personality is your biggest strength and weakness

Blogging is and will always be a saturated industry. Thousands of bloggers will continue to do clothing hauls and skincare tutorials, but the determining factor of one's success is your personality. For example, my friend Patrick Starrr, does weekly makeup tutorials, but how he differentiates himself and the reason why he has reached a coveted two million subscribers on YouTube is his funny personality and powerful messages he conveys in each video. The common thread amongst my advice is your authenticity. Being yourself attracts followers but there are always boundaries as to what is professional and what is not. Always writing formal e-mails and being professional is so crucial. Responding to everyone (even your haters) with the utmost respect is what will make or break you. 

Growing takes time and consistency is important

Today I just hit fourteen thousand Instagram followers and it takes time. Making a connection with your followers takes time and so does attracting new ones. The more consistent you are, the quicker you will grow. When you post more and your followers engage, it shows up on other's feeds and they will want to follow you too. What I always say is quality over quantity. If you have amazing content, a follower will tell five friends, and they will tell another five friends and so on. Nothing happens overnight and I am still looking to grow. Setting realistic goals is always great to work with. I know I have been successful in a short amount of time due to my consistency and quality of content, but I know I am not a "famous" blogger by any means yet.

Events are the best place to network

Fashion Week is one of my busiest weeks of the year, if you don't believe me watch my vlog here. Attending blogger events are always so much fun. Recently in LA, I attended a blogger brunch with Bliss. Between fashion week and brunches, I get the opportunity to make new friendships and collaborations. I am a fearless networker and if I see someone I want to work with I will walk over to them and exhibit myself and my ideas. It is important to remember first impressions dictate everything but it is not your fault if someone turns out to be a total A-hole, trust me it happens all the time. Age is a big factor so a lot of people and brands will either love or hate your youth. The younger you are there are pros and cons that come with that. More followers will follow you because the younger generation is more intuitive with technology and has a tendency to look up to others. The con is, well, your age. I was invited to an event by a brand and I had e-mailed back and fourth with the people who were running the event. But my age was looked over and nobody mentioned to me that there was an open bar. So once I arrived to the event the guards would not let me in without ID. Everything in blogging is a learning experience and there will always be obstacles along the road especially when you are not the ideal age.

Being analytical is smart

Knowing your followers and how to attract them and new ones is vital. If you are planning to grow your following, turn on the business account on Instagram. This allows for people to contact you by simply clicking on the email button. In addition, it also allows for analytics. There is a little bar graph button in the top right corner of your profile: its shows all information about your followers including age, where they live, what time is best to post, how many impressions you get, etc. This lets you see what posts are most popular and when to post them. In addition - tagging, hashtagging, and geotagging is best way to attract people in your niche. When you tag the brands you are wearing they will most likely repost it and their followers will follow you because your style reflects that of their brand. When you geotag where you are, new followers in your area will see your post too. I always geotag where I am eating or if I post in a store or new city. And hashtagging in my opinion is the best way to earn likes and comments - also followers! Within a hashtag there are x amount of posts and there are 9 top posts in that hashtag determined by the engagement on that photo. The main goal is to get in that top post section because it is the first thing these people will see when they are exploring that hashtag. The more posts within that hashtag, the harder it is to reach that top post section. Knowing your range of post numbers is essential in order to strategically hashtag so more and more people can find you. All in all, know what your followers like and dislike, and who they are! I know an outfit post will be more popular than a food post with my followers. When you do more of what you like and what your followers like you expand. But stepping out of your comfort zone attracts new groups of people!

There will be fans and haters

When people see that you are exposing your life on social media, you are vulnerable. When you take the risk of sharing your life and opinions, people will praise your for that or hate you for that. I know my loyal followers who I am always DM-ing with, they are like my best friends. But there are internet trolls who will try to kick you down. I will always get a comment or message from someone that is so so mean. Growing a thick skin is apart of the process and not engaging back in shallow activity is important. Learning to block someone and move on is something that took me a long time to do. When you are young you aren't as mature and you want to "clap back". But having a reputation as a sassy person who can't keep their mouth shut is even worse. There will always be more supporters than haters and remembering that will get you through the meanies. The fans definitely outweigh the haters. It is the best feeling getting stopped on the street and someone telling me they read and love my blog. 

Blogging is a full time job

Blogging requires new consistent and relevant content. The quantity and quality of your work is the most important factor. Keep in mind that blogging requires hour and hours of work. And blogging is a job of many jobs. You are your own photographer, creative director, writer, video editor, photo editor, model, guinea pig, CE0, founder, analysist, and so much more! 

There are more things I could say and I could talk for hours. But these are my main things that I wish I knew going into blogging. I figured all of this out while blogging and I still find out new things about this industry and myself everyday. 

How and Why Coffee Can Help You Lose Weight

David Ruff

Coffee is probably the most popular beverage amongst Americans. And rightfully so. Many drink coffee for the buzz they need to maintain their focus during a busy day, or for the artificial flavors that so many drool over. When waiting in that obnoxiously long Starbucks line, one never grabs a sizzling hot coffee to curb their metabolism. Coffee surprisingly can help you shave off a couple pounds - but only if you drink it correctly. You are probably thinking how can one drink coffee incorrectly? But there are a ton of different factors to keep in mind such as the time of day in which you drink it, the amount, and what you put in it.

The most obvious rule and widely known rule is NO MILK! My dad always drinks his coffee "black", for nearly twenty years now because of a detox he did at a spa trip. On the other hand, out of all my friends, I am guilty of a serious case of milk obsession. I pour gallons of half and half into my coffee while I eat french fries (probably not the healthiest choice). One of my best friends, Carly, always puts the smallest amount of soy milk in her coffee but not for dietary reasons. Between the two of us the word "diet" is rarely ever used, mainly because we can't talk due to the fact that there is a cheeseburger in our mouths at all times.

So to test this theory of mine, I resorted to research. I read this article on Byrdie all about how coffee can curb your metabolism. The infamous ingredient in our coffee is caffeine, and it helps speed up your metabolism in addition to all its wonderful benefits. A pro tip is to drink your coffee pre-workout for an energy and fat cell breakdown boost. According to dietitian, Dana Godfrey, it helps signal fat cells to break down fat, in doing so it reduces your cravings. Disclaimer - the effects of the caffeine will start to not be as effective if you are an avid drinker of coffee. Dara suggests two to three "black" cups of coffee before 3pm. This means get your caffeine fix in before the afternoon, and stay away from sugar, cream, and milk. The extra sweeteners and ingredients not only add on the weight but increase your hunger. Ditching the yummy stuff is hard, I see that tear rolling down your eye. I know - harsh. 

Now lets get scientific. Integrative physician Ralph Esposito, states that, drinking coffee pre-workout boosts Adiponectin, a hormone in your body, that increases the burning of fats and sugars. When you drink a coffee with a ton of flavor like my favorite, a pumpkin spice latte, it kills the flora (good bacteria) that maintains your metabolism and hunger. 

But there are also cons. If you are regularly bloated or experience weight gain from this change of coffee-drinking, you should probably stop due to the irritation of your intestines causing further bloating. This might not be for everyone, sadly. I would rather change my coffee habits than going on a full blown diet because lets face it, cheeseburgers aren't going anywhere any time soon.

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!

Summer Wardrobe Guide From City To Countryside

David Ruff

Hey guys! I know I haven't been on the blog as frequently but I had a bunch of finals so now that school is wrapping up, I can focus on you guys and of course Summer! I promise I will return to YouTube ASAP, too! Having an amazing Summer starts with the perfect wardrobe, and I hate scrambling the last minute trying to find outfits. The epitome of Summer is looking really cool and chic in the best sunglasses - but we all know there is more to an outfit than wearing mirrored sunnies. When going on a destination trip, or if you are staying home tanning in your backyard or on your roof, you want to look #trendy. Bonus points for an "Instagrammable" outfit that all your friends will be talking about for weeks. So in this blog post, I will be giving you all some insight on how to curate creative and cute outfits for whatever Summer plan you have. Click on links to shop your favorite pieces!

City Chic

It doesn't matter what city streets you are on, from NYC to Paris, they are your catwalk. For the simplistic trendy gal, you might be inclined to go for the classic denim cut-offs and basic white sneakers. The alternative? A diverse denim skirt and white leather booties. A classic gingham print is very popular this Summer, so interpret it into your outfit subtly or be decked-out. And for my guys, you must step up your game as well. Ditch you worn out baseball cap and go for a suede one. With the weather being hot, go for a short-sleeved printed button down and track shorts paired with statement shoes (suede to match the hat is always great).


Women: Denim Skirt, Gingham Top, Sunnies, Boots

Men: Baseball Cap, Shirt, Track Shorts, Sunnies, Sneakers

Hamptons Getaway


The Hamptons is the perfect place to show your more preppy side, but lets not look like a Vineyard Vines catalog (LOL).  To embody the Hampton's style -  blue and white prints are essential, alongside straw hats and bags to get a beachy vibe. I love stripes because they always make you look taller - and trust me that is something that I need to constantly keep in mind. Staying cool during the Summer never seemed so easy!


Women: Handbag, Hat, Trousers, Top, Mules

Men: Shorts, Tee, Bracelets, Shoes

Let me know what you guys think in the comment section down below! Any feedback, suggestions, tips, and more. Hope you enjoyed this post. Stay Ruff!