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About Me


About Me

David Ruff

David Ruff is a teenage influencer, content creator, and writer from New York City, sharing his personal style and skin-care expertise, accompanied by his captivating persona. An innate yet blooming menswear fashionista, he enjoys curating content about fashion, whether it be his latest outfits or taking Fashion Week by storm. His posts never cease to intrigue his audience, and he connects to all ages. With a never-ending eagerness and curiosity to create and learn, David's prowess includes fashion, beauty, fitness, lifestyle, LGBTQ advocacy and to influence fans and readers to conduct a Ruff life. 

Ruff has worked with some of the most renowned luxury lifestyle brands in the industry, such as SoulCycle, L'Oreal, Uniqlo, Maison Margiela, Glossier, Dr. Brandt, René Furterer, and many more since starting his blogging career in February 2017. His stellar collaborations consist of relationships with noteworthy influencer-marketing/PR agencies, editors of prestigious publications, in addition to the top celebrity makeup artists like Sir John; Beyoncé's go-to.

As of March 2018, Ruff has been a contributing writer to POPSUGAR, a pop culture, lifestyle, and beauty platform, targeting the millennial generation. According to Forbes, POPSUGAR garners over 2.5 billion content views, monthly. David's writing has been picked up by American and Australian POPSUGAR.

Additionally, Ruff has been quoted as a skin-care expert in the New York Times style section.