David Ruff is a teenage influencer, artist, and writer from New York City sharing his personal style and skincare expertise, accompanied by his captivating persona. Noticing an absence of gay teenage content creators in the digital space, Ruff was determined to be the person many young teens could look up to for advice—whether that be through sharing his acne solution secrets or his coming out story; fans from all over the world have connected with Ruff’s authentic online presence and signature aesthetic.
An innate yet blooming fashionista, Ruff enjoys producing content about style, everything from curating his latest outfits to taking Fashion Week by storm. His posts never cease to intrigue his audience, as he connects to all ages. With a never-ending eagerness and curiosity to create and learn, David's prowess includes fashion, beauty, fitness, lifestyle, LGBTQ+ advocacy and to influence his 100,000+ followers to conduct a Ruff life.
Ruff has worked with some of the most renowned lifestyle brands in the industry, such as Amazon, Sephora, SoulCycle, L'Oreal, Uniqlo, Proactiv, Maison Margiela, Glossier, and René Furterer—to name a few—since starting his social media career in 2017, his freshman year of high school. Ruff’s stellar collaborations consist of relationships with noteworthy influencer-marketing/PR agencies, editors of prestigious outlets, and top celebrity makeup artists like Sir John: Beyoncé's go-to.
When Ruff isn’t writing on Roughly Ruff or Instagram stories, he is a contributing writer for POPSUGAR: a pop culture, lifestyle, and beauty platform targeting the millennial generation. According to Forbes, POPSUGAR garners over 2.5 billion content views monthly. David's writing has been picked up by American and Australian POPSUGAR.
Ruff currently attends Fiorello H. LaGuardia High School of Music & Art and Performing Arts with a major in fine art. He resides in Manhattan with his twin brother, Harry, and parents Jennifer and Michael Ruff.